Week 20: Creativity

It is important to know that creativity; the use of inventivness, original ideas and resourcefulness is the most important factor in creating a high quality and enojoyable video game. It is as important in the games industry as it is in any other industry that incorporates art and design.

Creativity is not something that can be taught in schools or in higher education for that matter, it is entirely driven by one persons ideas and and their desire to create something unique and imaginitive. Creativity is important not just in the art industries but in aspects of many other careers such as media, advertising, or journalism . Without creativity and imagination we cannot achieve our goals to our greatest abilities.

When looking at video games it's an easy mistake to judge a game based on the visual quality, people also need take into consideration the creativity that is needed in other aspects of the game and their equal importance. Even 20 years ago when games were in their early stages the process of creativity has proven that no matter how weak a console is, good creativity in sound design, stories and as well as graphics can create a good quality game.

As a game artist creativity in the past may have been hindered by technical constraints, but as consoles have become more powerful there are many ways to achieve new and original ways of presenting games from a visual standpoint. We can not only create vastly realistic looking games but also create unique visual designs- cell shading allows artists to create games that can be presented like comics or cartoons.

err.. creativity is really important not only in the creative industries but in every industry that involves creative thinking.