Creativity - creative industries

Creativity; the use of inventivness, original ideas and resourcefulness is the most important factor in creating a high quality and enjoyable video game. It is as important in the games industry as it is in any other industry that incorporates art and design.

In the music industry creativity is highly important if an artist wants to be recognised. A unique original sound will be noticed by a record company. Creativity in writing would be expressed through original stories rather than a book documenting factual stuff. But a book about the events of the first world war for example could be told in different ways by different authors. One could approach it in a straight forward way while the other could approach it in a more creative original way. But each book would differ slightly depending on who it was written by.

Films are similar to games in that you see far less creative films than standard films. Studios will be more inclined to spend money on a safe film they know the audience will like rather than risk losing money on a more original creative film that people arent used to. The director will obviously determine how creative and original the film is and a more experienced and established director will likely have more creative freedom. And like games a film will require more creativity based on the genre, whether its a science fiction film or a documentary.

Another industry where creativity is important is advertising. A lot of adverts you see on television or on billboards are incredibly creative. This I expect is due to companies wanting their adverts to stand out and attract as much attention as possible. That and the massive amount of money that is spent on them means that adverts have a high level of creativity.

In the creative industries the extent to which creativity is used and how it is utilized may differ from one industry to another but its importance is undeniable.